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Latte Factor Gone?

July 2nd, 2008 · 5 Comments · Economy, Spending

Have people lost their latte factor?  Are people drinking less coffee?  This article from Fortune says that Starbucks is in serious trouble.  Starbucks is closing 600 stores and is choosing to expand at half the expected rate in 2009.
So what’s the problem?  Is it that people realize the money they are wasting on Starbucks?  Or [...]

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